In the early 2000s, Adam Corrall wasn't just leading successful international projects in Vietnam - he was witnessing its burgeoning potential. Observing Vietnamese businesses and provincial leaders aiming for the global stage, he received a unique call to action: help them bridge the gap. And so, APP was born.

Over the next two decades, APP evolved alongside Vietnam's aspirations. We grew from a single founder to a dynamic team across four Vietnamese offices and one in Australia. Our diverse workforce - 50 dedicated staff, 100+ contractors, and a 500-strong sales force - reflected our commitment to both inbound and outbound trade development.

Then came 2020. As the world grappled with COVID-19, we weren't just weathering the storm - we were nimbly adjusting our sails. Recognising the need for personalized, agile support, APP transformed into a boutique advisory firm.

Today, we operate with a lean, passionate team. Like “Jerry Maguire”, we pour our hearts and minds into a select group of 6-10 new clients and projects each year. This personalized approach allows us to truly partner with them, filling critical gaps in their teams, processes, and international expansion capabilities.

At APP, we're not chasing numbers - we're building legacies. We seek long-term relationships with the best-fit clients, where shared values, a commitment to process, and mutual success fuel growth. Through our well-established business communities, we connect you with the right networks and resources, while adding critical capabilities to thrive.

Whether you're a Vietnamese business yearning for the global stage or an international partner seeking entry into Vietnam's dynamic market, let APP be your bridge. Contact us today and embark on your next chapter of success.

Adam Corrall, an Australian cross-industry international business expansion professional, has seamlessly integrated Vietnam into his identity over two decades. As the Managing Partner of Australasian Premium Partners (APP), a distinguished trade and investment market entry and development consulting firm, Adam stands at the forefront of driving success stories for businesses navigating the intricacies of international markets. He identifies and brings together market leaders, industry experts, financial institutions, corporations, and government departments, fostering collaboration among entities with shared values to exceed stakeholders' expectations.

He leads a diversified portfolio that seamlessly interchanges with the Vietnamese and international trade and investment markets. Adam takes on the responsibility of evaluating, strategizing, planning, negotiating, and delivering business expansion opportunities, typically with investment. His meticulous approach ensures the removal of risk for clients, offering a secure pathway to navigate the intricacies of international business. This comprehensive approach incorporates international business strategies, market-centric knowledge, cross-cultural negotiation skills, and sales expertise, ensuring long-term success for those venturing into the intricate landscape of international business.

Adam's strategic acumen has positioned APP as a force in international business expansion, delivering innovative solutions for clients seeking a secure bridge to navigate the complexities between the Vietnamese and international markets. With his deep market insights, expert counsel, and enduring relationships, Adam continues to be the driving force behind clients' success stories.